There are many synergies between these two game manufacturers


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Together FUT Coins with the addition of Glu Mobile, EA will have a big and growing mobile business producing $1.32 billion in bookings. That includes over 100 million monthly players on mobile, bringing in EA's global reach throughout computers, games, and cellular platforms to 430 million players. Glu Mobile can leverage EA's marketing abilities to enlarge its franchises globally and expand even farther.

There are many synergies between these two game manufacturers. Glu Mobile's staff, led by former Electronics veteran Nick Earl, has proven quite adept at producing, analyzing, and launching titles across various genres, such as role-playing, sports, and lifestyle titles.

EA's specialty is designing sport games under its EA Sports label, but Glu Mobile has also shown it can always develop a cellular sports franchise. Tap Sports Baseball was a hit for the business, growing from approximately $4 million of bookings in 2014 to around $90 million in 2019. It has new titles set to launch soon, including Harness Sports Fishing, Deer Hunter World, along with an updated version of Tap Sports Baseball for the 2021 season. EA plans to deliver Tap Baseball to new nations with its licensing expertise from EA Sports.There is also Table Taste, a fresh lifestyle match, along with a variety of hyper-casual games starting from Glu's Crowdstar studio.

What's more, Glu Mobile can bring fresh ideas to EA about how to decorate certain titles. For example, Glu recently relaunched an e-commerce store in Design Home, which makes it the very first game business to try this special angle of in-game monetization. The company reported seeing favorable early results from this initiative over the last earnings call.


Together with the addition of Glu Mobile, EA will have a big and growing mobile business producing $1.32 billion in bookings. That includes over 100 million monthly players on mobile, bringing in EA's global reach throughout computers, games, and cellular platforms to 430 million players. Glu Mobile can leverage EA's marketing abilities to enlarge its franchises globally and expand even farther.

There are many synergies between these two game manufacturers. Glu Mobile's staff, led by former Electronics veteran Nick Earl, has proven quite adept at producing, analyzing, and launching titles across various genres, such as role-playing, sports, and lifestyle titles.

EA's specialty is designing sport games under its EA Sports label, but Glu Mobile has also shown it can always develop a cellular sports franchise. Tap Sports Baseball was a hit for the business, growing from approximately $4 million of bookings in 2014 to around $90 million in 2019. It has new titles set to launch soon, including Harness Sports Fishing, Deer Hunter World, along with an updated version of Tap Sports Baseball for the 2021 season. EA plans to deliver Tap Baseball to new nations with its licensing expertise from EA Sports.There is also Table Taste, a fresh lifestyle match, along with a variety of hyper-casual games starting from Glu's Crowdstar studio.

What's more, Glu Mobile can bring fresh ideas to EA about how to decorate certain titles. For example, Glu recently relaunched an e-commerce store in Design Home, which makes it the very first Buy FIFA Coins business to try this special angle of in-game monetization. The company reported seeing favorable early results from this initiative over the last earnings call.%MCEPASTEBIN%

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